Fascinating new trends in youth perception!

Today my younger brother told me that purchasing that FamilyForce5 CD mere weeks ago was something he shouldn't have done.
“Oh?” said I, interested to hear his reasoning. Had he found them to be too noisy and vapid?
No such luck. While he still liked them, he figured it would be better for him to sell his recent purchase, “because if I look hard, all the same songs are on youtube.”
Thats it folks. For the sorts of young persons today who haven't the permission or discretionary income to get ipods and itune cards, youtube is the media library. The key is that its free. And convenient!
I told my brother that it used to be people would buy albums even when they already knew all the songs and had them in other formats. Just to own the real physical representation, I said.
“Thats stupid.” he rejoined.
I let it go, sitting back in my free hand-me-down stuffed chair, and musing on what the free content business model is doing to todays youth. He has none of the concepts of property and trade value that an older person approaches the internet with. The only limit to his consumption of free items is knowledge of how to get them. Things like music which he perceives to be identical across various media are equal products, so only the most easy to get are worthy. What's most noteworthy is that for him, online items have as much worth as physical ones. He reveres virtual reality ego items and arguments for the investment of his precious life minutes on lasting physical things go unheeded. With no preference for the values of previous generations, how will these kids operate when they age to the point of making important business decisions? For them, there's hardly a reason not to go for the free stuff.
While there will be plenty of individual exceptions as other generations impress on those they care about, the collective impulse will be one to watch, if their first thought is to choose free stuff so long as its convenient. How will that impulse be played against by marketing departments, and business model makers? What companies will gain power, and what sorts of people will be running them? Could virtual items and relationships be valued to the point of being acceptable wages?
Only time will tell, but until then, beware!