Tuesday, November 09, 2004

Bringing Back Soap Operas

No, I don't want a revival of low quality relationship dramas; I'm remembering the origin of the term. Soap Operas came about by soap companies funding shows for women which included ads for their product. So:
1. Get a corporate sponsor
2. Write some entertaining fiction that mentions their product, and some themed ads
3. Profit!

This does happen in various forms still, and is a controversial topic in some circles. There's the argument that sponsorship corrupts your artistic vision. I think your personal focus is the issue, not the way you get paid, and a well made and revisable contract can keep both parties satisfied.

Think of the benefits. A company large enough to afford sponsoring something will already has a marketing department that could play agent for you. The point is to join mediums; a companies products and someone's fiction, the company helps get you into the market, where you make their product appealing.

The trick is getting the right fit, a company with products you can support, and you having the talent to make their venture worthwhile.

An old media opportunity like this has came, gone and could be again. I like the old radio stories. Wouldn't it be great to hear "And now..." "...Brought to you by..."

TV, radio, print, comics; come on, who's game? I'd like to sell some soap!

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